Watch Simon Vaughan at Social Connections VI: ‘Social Software adoption – Moving from ROI to ROB (Reworking of Behaviour!)’

For the first time at Social Connections VI, we recorded every single session in glorious HD video – opening and closing sessions, keynotes, breakouts and even our ‘Pardon the Interruption’ panel. This was a huge (and expensive) undertaking but one that we think will be massively valuable in terms of increasing the volume of IBM Connections information and education available to the community.

Next to be highlighted is a session from our Case Study track delivered by Simon Vaughan. Simon consults for OiC, is a founder member of Social Connections and is an IBM Champion.

His session brief was as follows:

So you have spent time evaluating a Social platform for your organisation, the final phase is to get business sign off to proceed. In order to get sign off, you are asked to show what ROI your company will achieve from implementing a Social platform…

This session will give you some real life examples that have been used to help get final sign off for proposals. Once over the line, this session will also be of value to organisations who have adopted IBM Connections and want to hear about some innovative use cases they could utilise in their environment. Based on the highly successful ‘Social patterns / Use cases’, Business Value Assessment models used by IBM and the ‘Social Software adoption wheel’, you will be provided with some real life examples of why ROI is important BUT why the real benefit from your Connections implementation will be to helping drive cultural change within the organisation and implementing ROB (Reworking of Behaviour!).

Here’s the session – it’s in full HD and clocks in at 29 minutes, so make it full screen and enjoy!


Social Software adoption – Moving from ROI to ROB (Reworking of Behaviour!), Simon Vaughan  from the Social Connections VI channel, by Social Connections.

All the main tent sessions from the first day of Social Connections VI are now available on the event channel, and the remainder of the sessions will be published over the next few weeks (that’s the downside of HD-quality recordings – they take a while to upload!).

By Social Connections

Although IBM Connections has been in the marketplace since 2007 it is still a relatively new product by IBM/Lotus standards. The larger LUGs (Lotus User Groups – such as UKLUG and ILUG) tend to focus on traditional Lotus technologies – Notes, Domino, a little Sametime and TDI with lots of the newer XPages thrown in the mix. The WUGs (WebSphere User Groups) tend to concentrate on core WebSphere technologies such as the Application Server, Portal and Process Server. In addition, these events can be very technical in nature. Therefore we feel there is a definite space for a Connections user group with a strong focus on social collaboration technology, aimed at both existing and prospective customers and partners, and at individuals with both business and technical perspectives. We meet twice annually, in late Spring/early Summer and again in late Autumn/Fall, and from 2015 onwards we will be splitting the events between the USA and Europe. In addition, through the use of these great social tools, we aim to keep a dynamic and lively online community going all-year round! The events will be social in nature, with a strong desire for real face-to-face networking and knowledge sharing as well as delivery of useful content.